Girlfriend Regular Jeans by @hm Conscious. ✨ £35 ✨ . What does everyone think of H&M Conscious line? Five years ago, high street brand H&M made a public commitment to produce environmentally and human friendly products. Although there are a lot of arguments as to how they can be moving quicker with this progression, or be putting more effort into it, I think it’s great that an affordable company is bringing light to the topic - especially with as much influence as H&M has. This move came after the release of the documentary ‘Sweatshop Dead Cheap Fashion’ which followed three fashion bloggers visiting the H&M sweatshops in Cambodia.